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Call out a feature, benefit, or value of your site or product that can stand on its own.
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With a strong visual foundation and hands-on experience working with physical products, technology and digital product design.
Current focus
UX/UI · Information architecture · User flows · Interaction · Prototyping · Testing · Product collaboration
Working across product and development teams has brought me further into digital product design. I became more involved in shaping user flows, organising features and thinking about the complete user experience, rather than just individual screens.
5 years working where design meets technology
Product branding · CMF · Product graphics · Research · User personas · Packaging · Technical communication · Supplier collaboration
Working in the e-bike industry moved my work closer to the product itself. I worked across product branding, CMF, technical graphics, packaging and user manuals, while collaborating with product designers, engineers, suppliers and other teams to bring products from concept to production.
12+ years across visual communication
Branding · Packaging · Campaigns · Editorial · Digital · POS · Exhibitions
I started my career in graphic design and worked across different studios, agencies and industries. This gave me a broad visual foundation across branding, packaging, campaigns, digital design and visual communication.
A selection of projects that bring together different parts of my design experience — from digital products and product design to branding and visual development.
Call out a feature, benefit, or value of your site or product that can stand on its own.
See project→
A playful eMTB concept combining brand strategy, product graphics, CMF and a distinctive visual identity.
See project →
Defining colour, material and finish to shape the visual identity and character of e-bike products.
See project →
A selection of work from different stages of my design career, covering the areas I’ve worked across most — from digital and web to branding, packaging and marketing communication
Designing clear, engaging digital experiences through thoughtful web structure, visual design and content.
Click for more→
Creating distinctive visual identities that connect strategy, personality and consistent brand expression.
Click for more →
Packaging design across food, consumer products, technology and e-bike products.
Click for more→
Creating visual identities that bring a brand’s character, values and story to life.
Click for more →
With 12+ years behind me, I bring a broad design perspective shaped by working across different industries, products and teams.
I enjoy understanding how things work, asking the right questions and turning complex problems into clear, useful and visually coherent solutions.
When I’m not designing, I’m probably dancing, hiking, travelling, cooking or planning my next trip.
Contact me

With a strong visual foundation and hands-on experience working with physical products, technology and digital product design.
Current focus
UX/UI · Information architecture · User flows · Interaction · Prototyping · Testing · Product collaboration
Working across product and development teams has brought me further into digital product design. I became more involved in shaping user flows, organising features and thinking about the complete user experience, rather than just individual screens.
5 years working where design meets technology
Product branding · CMF · Product graphics · Research · User personas · Packaging · Technical communication · Supplier collaboration
Working in the e-bike industry moved my work closer to the product itself. I worked across product branding, CMF, technical graphics, packaging and user manuals, while collaborating with product designers, engineers, suppliers and other teams to bring products from concept to production.
12+ years across visual communication
Branding · Packaging · Campaigns · Editorial · Digital · POS · Exhibitions
I started my career in graphic design and worked across different studios, agencies and industries. This gave me a broad visual foundation across branding, packaging, campaigns, digital design and visual communication.
A selection of projects that bring together different parts of my design experience — from digital products and product design to branding and visual development.
Call out a feature, benefit, or value of your site or product that can stand on its own.
See project→
A playful eMTB concept combining brand strategy, product graphics, CMF and a distinctive visual identity.
See project →
Defining colour, material and finish to shape the visual identity and character of e-bike products.
See project →
A selection of work from different stages of my design career, covering the areas I’ve worked across most — from digital and web to branding, packaging and marketing communication
Designing clear, engaging digital experiences through thoughtful web structure, visual design and content.
Click for more→
Creating distinctive visual identities that connect strategy, personality and consistent brand expression.
Click for more →
Packaging design across food, consumer products, technology and e-bike products.
Click for more→
Creating visual identities that bring a brand’s character, values and story to life.
Click for more →
With 12+ years behind me, I bring a broad design perspective shaped by working across different industries, products and teams.
I enjoy understanding how things work, asking the right questions and turning complex problems into clear, useful and visually coherent solutions.
When I’m not designing, I’m probably dancing, hiking, travelling, cooking or planning my next trip.
Contact me

With a strong visual foundation and hands-on experience working with physical products, technology and digital product design.
Current focus
UX/UI · Information architecture · User flows · Interaction · Prototyping · Testing · Product collaboration
Working across product and development teams has brought me further into digital product design. I became more involved in shaping user flows, organising features and thinking about the complete user experience, rather than just individual screens.
5 years working where design meets technology
Product branding · CMF · Product graphics · Research · User personas · Packaging · Technical communication · Supplier collaboration
Working in the e-bike industry moved my work closer to the product itself. I worked across product branding, CMF, technical graphics, packaging and user manuals, while collaborating with product designers, engineers, suppliers and other teams to bring products from concept to production.
12+ years across visual communication
Branding · Packaging · Campaigns · Editorial · Digital · POS · Exhibitions
I started my career in graphic design and worked across different studios, agencies and industries. This gave me a broad visual foundation across branding, packaging, campaigns, digital design and visual communication.
A selection of projects that bring together different parts of my design experience — from digital products and product design to branding and visual development.
Call out a feature, benefit, or value of your site or product that can stand on its own.
See project→
A playful eMTB concept combining brand strategy, product graphics, CMF and a distinctive visual identity.
See project →
Defining colour, material and finish to shape the visual identity and character of e-bike products.
See project →
A selection of work from different stages of my design career, covering the areas I’ve worked across most — from digital and web to branding, packaging and marketing communication
Designing clear, engaging digital experiences through thoughtful web structure, visual design and content.
Click for more→
Creating distinctive visual identities that connect strategy, personality and consistent brand expression.
Click for more →
Packaging design across food, consumer products, technology and e-bike products.
Click for more→
Creating visual identities that bring a brand’s character, values and story to life.
Click for more →
With 12+ years behind me, I bring a broad design perspective shaped by working across different industries, products and teams.
I enjoy understanding how things work, asking the right questions and turning complex problems into clear, useful and visually coherent solutions.
When I’m not designing, I’m probably dancing, hiking, travelling, cooking or planning my next trip.
Contact me