Logomark

Hi, I am Lidija, a Multidisciplinary designer.

With a strong visual foundation and hands-on experience working with physical products, technology and digital product design.

  • — 01
    DIGITAL & PRODUCT DESIGN

    Current focus

    UX/UI · Information architecture · User flows · Interaction · Prototyping · Testing · Product collaboration

    ​

    Working across product and development teams has brought me further into digital product design. I became more involved in shaping user flows, organising features and thinking about the complete user experience, rather than just individual screens.

  • — 02
    PRODUCT & E-BIKE INDUSTRY

    5 years working where design meets technology

    Product branding · CMF · Product graphics · Research · User personas · Packaging · Technical communication · Supplier collaboration

    ​

    Working in the e-bike industry moved my work closer to the product itself. I worked across product branding, CMF, technical graphics, packaging and user manuals, while collaborating with product designers, engineers, suppliers and other teams to bring products from concept to production.

  • — 03
    GRAPHIC DESIGN FOUNDATION

    12+ years across visual communication

    Branding · Packaging · Campaigns · Editorial · Digital · POS · Exhibitions

    ​

    I started my career in graphic design and worked across different studios, agencies and industries. This gave me a broad visual foundation across branding, packaging, campaigns, digital design and visual communication.

Feature Projects

A selection of projects that bring together different parts of my design experience — from digital products and product design to branding and visual development.

  • Partner Hub

    Call out a feature, benefit, or value of your site or product that can stand on its own.

    See project→

  • Zaney

    A playful eMTB concept combining brand strategy, product graphics, CMF and a distinctive visual identity.

    See project →

  • CMF

    Defining colour, material and finish to shape the visual identity and character of e-bike products.

    See project →

Selected Work

A selection of work from different stages of my design career, covering the areas I’ve worked across most — from digital and web to branding, packaging and marketing communication

  • Digital & Web

    Designing clear, engaging digital experiences through thoughtful web structure, visual design and content.

    Click for more→

  • Visual Identity and Branding

    Creating distinctive visual identities that connect strategy, personality and consistent brand expression.

    Click for more →

  • Packaging

    Packaging design across food, consumer products, technology and e-bike products.

    Click for more→

  • Marketing & POS

    Creating visual identities that bring a brand’s character, values and story to life.

    Click for more →

About me

With 12+ years behind me, I bring a broad design perspective shaped by working across different industries, products and teams.

I enjoy understanding how things work, asking the right questions and turning complex problems into clear, useful and visually coherent solutions.

​

When I’m not designing, I’m probably dancing, hiking, travelling, cooking or planning my next trip.

Contact me

Logomark

Hi, I am Lidija, a Multidisciplinary designer.

With a strong visual foundation and hands-on experience working with physical products, technology and digital product design.

  • — 01
    DIGITAL & PRODUCT DESIGN

    Current focus

    UX/UI · Information architecture · User flows · Interaction · Prototyping · Testing · Product collaboration

    ​

    Working across product and development teams has brought me further into digital product design. I became more involved in shaping user flows, organising features and thinking about the complete user experience, rather than just individual screens.

  • — 02
    PRODUCT & E-BIKE INDUSTRY

    5 years working where design meets technology

    Product branding · CMF · Product graphics · Research · User personas · Packaging · Technical communication · Supplier collaboration

    ​

    Working in the e-bike industry moved my work closer to the product itself. I worked across product branding, CMF, technical graphics, packaging and user manuals, while collaborating with product designers, engineers, suppliers and other teams to bring products from concept to production.

  • — 03
    GRAPHIC DESIGN FOUNDATION

    12+ years across visual communication

    Branding · Packaging · Campaigns · Editorial · Digital · POS · Exhibitions

    ​

    I started my career in graphic design and worked across different studios, agencies and industries. This gave me a broad visual foundation across branding, packaging, campaigns, digital design and visual communication.

Feature Projects

A selection of projects that bring together different parts of my design experience — from digital products and product design to branding and visual development.

  • Partner Hub

    Call out a feature, benefit, or value of your site or product that can stand on its own.

    See project→

  • Zaney

    A playful eMTB concept combining brand strategy, product graphics, CMF and a distinctive visual identity.

    See project →

  • CMF

    Defining colour, material and finish to shape the visual identity and character of e-bike products.

    See project →

Selected Work

A selection of work from different stages of my design career, covering the areas I’ve worked across most — from digital and web to branding, packaging and marketing communication

  • Digital & Web

    Designing clear, engaging digital experiences through thoughtful web structure, visual design and content.

    Click for more→

  • Visual Identity and Branding

    Creating distinctive visual identities that connect strategy, personality and consistent brand expression.

    Click for more →

  • Packaging

    Packaging design across food, consumer products, technology and e-bike products.

    Click for more→

  • Marketing & POS

    Creating visual identities that bring a brand’s character, values and story to life.

    Click for more →

About me

With 12+ years behind me, I bring a broad design perspective shaped by working across different industries, products and teams.

I enjoy understanding how things work, asking the right questions and turning complex problems into clear, useful and visually coherent solutions.

​

When I’m not designing, I’m probably dancing, hiking, travelling, cooking or planning my next trip.

Contact me

Logomark

Hi, I am Lidija, a Multidisciplinary designer.

With a strong visual foundation and hands-on experience working with physical products, technology and digital product design.

  • — 01
    DIGITAL & PRODUCT DESIGN

    Current focus

    UX/UI · Information architecture · User flows · Interaction · Prototyping · Testing · Product collaboration

    ​

    Working across product and development teams has brought me further into digital product design. I became more involved in shaping user flows, organising features and thinking about the complete user experience, rather than just individual screens.

  • — 02
    PRODUCT & E-BIKE INDUSTRY

    5 years working where design meets technology

    Product branding · CMF · Product graphics · Research · User personas · Packaging · Technical communication · Supplier collaboration

    ​

    Working in the e-bike industry moved my work closer to the product itself. I worked across product branding, CMF, technical graphics, packaging and user manuals, while collaborating with product designers, engineers, suppliers and other teams to bring products from concept to production.

  • — 03
    GRAPHIC DESIGN FOUNDATION

    12+ years across visual communication

    Branding · Packaging · Campaigns · Editorial · Digital · POS · Exhibitions

    ​

    I started my career in graphic design and worked across different studios, agencies and industries. This gave me a broad visual foundation across branding, packaging, campaigns, digital design and visual communication.

Feature Projects

A selection of projects that bring together different parts of my design experience — from digital products and product design to branding and visual development.

  • Partner Hub

    Call out a feature, benefit, or value of your site or product that can stand on its own.

    See project→

  • Zaney

    A playful eMTB concept combining brand strategy, product graphics, CMF and a distinctive visual identity.

    See project →

  • CMF

    Defining colour, material and finish to shape the visual identity and character of e-bike products.

    See project →

Selected Work

A selection of work from different stages of my design career, covering the areas I’ve worked across most — from digital and web to branding, packaging and marketing communication

  • Digital & Web

    Designing clear, engaging digital experiences through thoughtful web structure, visual design and content.

    Click for more→

  • Visual Identity and Branding

    Creating distinctive visual identities that connect strategy, personality and consistent brand expression.

    Click for more →

  • Packaging

    Packaging design across food, consumer products, technology and e-bike products.

    Click for more→

  • Marketing & POS

    Creating visual identities that bring a brand’s character, values and story to life.

    Click for more →

About me

With 12+ years behind me, I bring a broad design perspective shaped by working across different industries, products and teams.

I enjoy understanding how things work, asking the right questions and turning complex problems into clear, useful and visually coherent solutions.

​

When I’m not designing, I’m probably dancing, hiking, travelling, cooking or planning my next trip.

Contact me